Dive Brief:
- Amazon rolled out a highly anticipated digital e-book subscription service Friday, dubbed Kindle Unlimited.
- The service allows users to access unlimited downloads of e-books and digital audiobooks for $9.99 a month.
- The available library contains more than 600,000 e-books, including classics and best-sellers like The Hunger Games.
Dive Insight:
Some are saying that this new launch might overshadow the bad press Amazon has been garnering lately over its disputes with book publishers, as the opportunity to switch from reading to listening the same book will likely attract subscribers. If Amazon is able to bolster its current e-book inventory, it might be a creditable threat to publishers and book retailers.