Dive Summary:
- Amazon will debut its new virtual online art gallery offering over 1,000 items from roughly 125 galleries later this year.
- The platform will take sales commissions conducted through the site rather than charge the galleries a monthly subscription fee.
- “This is a stunning idea and I find it hard to believe they can pull it off in fine art,” says James Hedges, the president of the art-oriented investment firm Montage Finance.
From the article:
Feuer says he will reserve judgment until the site launches. His decision to participate depends on “how much control we get over presentation”. His artists would also have to approve any work he placed on Amazon, he says. He is more likely to offer prints than original paintings or sculptures.