Dive Summary:
- Amazon has released a Pinterest-like webpage feature enabling online shoppers to group items of interest, which can be viewed by other shoppers.
- The new online feature, Collections, replicates the Pinterest social media page feature where visitors ‘pin’ and group photos to showcase various items of interest.
- “I don't know if Pinterest had a patent on the design but what a pity if they didn't.” says Sucharita Mulpuru at Forrester Research Inc.
From the article:
According to the recently published Top 500 Guide, retail chains have embraced Pinterest more than other retailers. Chains have a combined total of 10.3 million followers on Pinterest, compared with catalogers, which have 7.6 million followers, web-only retailers 2.8 million and consumer brand manufacturers 300,000.
