Dive Summary:
- According to a research published by Symphony EYC (formely Aldata), only 5.6% of those surveyed used their mobile phones to shop for groceries in the past 12 months; one of the main complaints with mobile grocery shopping apps is the inability to compare prices with rival stores.
- Taking aim at this largely untapped market, Wegman's has released a new upgrade for their mobile app.
- The upgrade includes new features such as a bar code scanner, past purchase records, shopping lists, recipe access, aisle navigation, a cost calculator and more.
From the article:
"... At least according to the Symphony EYC survey of 1,000 shoppers, supermarket apps are missing what shoppers wanted most: being able to compare prices with other stores.
Others features ranking high in the survey as far as importance for mobile grocery shopping:
- Gaining access to coupons or promotions;
- Receiving personalized offers;
- Collecting and using loyalty points;
- Locating specific and complementary products in store, and;
- Requesting that a product not currently available with that retailer be stocked."
