Women’s Wear Daily is reporting that upscale apparel retailer Net-A-Porter will expand its activewear department and may give it its own name, Net-A-Sporter, later this year.
The retailer already offers some activewear brands from designers like Stella McCartney and Alexander Wang.
Activewear has increasingly become a magnet for fashion-conscious types, receiving a lot of attention in February during New York’s fashion week.
If this move by Net-A-Porter reported by WWD turns out to be true, it shows just how swiftly the activewear market has heated up. Apparel retailers at all price points are getting in the game and seem to be using the same basic approach: offering fashionable clothing that could be worn to sweat, or be seen, in.