If you boil down the strategy behind premium products manufacturer and retailer WWRD US LLC's efforts, it's pretty simple and anything but unique, Joe Schmidt, WWRD's director of e-commerce, the Americas, says. "Get our customers to shop more and spend more," he says. But for WWRD and its three brands-Waterford, Wedgwood and Royal Doulton-that's proven difficult because it has a large number of customers who buy from one of the brands, then don't return for a while, if ever again. That's why the week before Thanksgiving the retailer began using LifeCycle Grid, a new product from e-marketi...