When it comes to increasing customer engagement, video can be one of the most powerful tools in a retailer's marketing arsenal. Video is prompting viewers to remain on retailers' sites longer, click on more links, and buy more products.  In a recent webinar, Steve Reid, Practice Director of Manufacturers and Brands at Invodo, discussed three key strategies companies should implement in order to create more valuable video content for marketing and customer education. Reid also presented several examples of the various types of video formats that can be leveraged to maximize brand impact. ...