Holiday Merchandising Secrets: Using Real-time Data to Maximize Digital Revenue

As an online retailer, you’ve got your website prepared, your promotions nailed down, your email campaigns teed up and your gift guides polished well in advance of Black Friday…what’s missing to have your best holiday ever?

Despite your best planning efforts, you can’t predict what customers will actually do once the season is underway. To maximize conversion rates, revenue and avoid sitting on cold merchandise post-season, your digital team needs real-time data-driven merchandising strategies you can apply right up to your shipping cut-off date.

In this brief webinar, Linda Bustos, director of merchant strategy at Workarea Commerce will share how online retailers can leverage data to apply real-time merchandising strategies to home pages, category lists, site search, product pages, cart and marketing campaigns.

Discover the secrets that savvy online retailers use to drive double-digit conversion improvement. Learn how you or your team can achieve the following:

  • Merchandise strategies for best sellers and trending products
  • ​Identify and boost sales for “potential” and “at risk” products
  • Drive revenue from lagging products
  • Respond to real-time customer behavior
  • Counter against real-time competitive moves