In this 27-minute podcast episode, Ken Hughes, Consumer Behaviouralist and CEO of Glacier Consulting, explores the age-old question: “Why do shoppers shop and how do we get them to buy more?” Ken’s response will cover a wide range of topics including: 

• The shift in consumer values 
• The importance of “shareable” experiences
• The Shareable Experiential Equity Equation
• Making the case for your store to financially invest in experiences
• In-store experience replication and scalability strategies

Ken’s view on these topics will give you actionable insights on how to craft relevant in-store experiences for your customers. 

“Understanding Why Shoppers Buy” is Episode 2 of a series of podcasts presented by Aptos in accordance with their Retail Experience Project. 

Aptos’ Retail Experience Project is a compilation of resources developed by industry thought leaders and experts to help retail brands tackle the many challenges faced as they evaluate, update and reinvent their in-store experiences.

Listen to the Episode