Podcast: Understanding Why Shoppers Buy
In this 27-minute podcast episode, Ken Hughes, Consumer Behaviouralist and CEO of Glacier Consulting, explores the age-old question: “Why do shoppers shop and how do we get them to buy more?” Ken’s response will cover a wide range of topics including:
- The shift in consumer values
- The importance of “shareable” experiences
- The Shareable Experiential Equity Equation
- Making the case for your store to financially invest in experiences
- In-store experience replication and scalability strategies
Ken’s view on these topics will give you actionable insights on how to craft relevant in-store experiences for your customers.
“Understanding Why Shoppers Buy” is Episode 2 of a series of podcasts presented by Aptos in accordance with their Retail Experience Project.
Aptos’ Retail Experience Project is a compilation of resources developed by industry thought leaders and experts to help retail brands tackle the many challenges faced as they evaluate, update and reinvent their in-store experiences.