Shoppers’ perception of a product’s value is often tied directly to its price. While driving customer acquisition and repeat purchase through sales and discounts can help get people “in the door,” shoppers are unlikely to feel a deep sense of brand loyalty.

How can you build a brand image that supersedes pricing? Read on for nine ways, including:

• Offering customers an unsurpassed mobile experience
• Offering a killer customer-loyalty program
• Providing a finance alternative that promotes affordability

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