As polo season unfolds, luxury brands secure sponsorships
Luxury brands are waiting for the international polo season to hit full stride so they can court the affluent through sponsorships, special products and brand alignment.
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Bulgari supports Italian fashion ties with exhibit at London museum
Italian jeweler Bulgari is strengthening its relationship with the fashion industry by sponsoring The Glamour of Italian Fashion exhibit April 5 through July 27 at London’s Victoria & Albert Museum.
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Guerlain designs perfume-inspired Fiat to appeal to fashionistas on the go
French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market.
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Gucci focuses on handbags with sci-fi social video
Italian atelier Gucci is putting the focus on its spring handbags with a new social video with a dark nightclub theme.
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Sacco Carpet expands social reach to target affluent consumers
Sacco Carpet surveys the world to ensure the quality of its carpets and rugs to supply design firms superior products that fit the lifestyle of ultra-high-net individuals.
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Luxury automakers refresh traditional models in Geneva
Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.
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Aerin encourages creativity to build fragrance line awareness
Aerin Lauder’s Aerin Beauty is building awareness for its fragrance range with a microsite that emphasizes featured botanicals found in its signature line of scents.
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Wynn Las Vegas celebrates signature production via Instagram contest
The Wynn Las Vegas is celebrating the 4,000th run of its “Le Rêve – The Dream” production with an Instagram contest that aims to generate traffic through March.
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European brands, women billionaires, Daimler and Apple – News briefs
Today in luxury marketing – European brands see US as growth market; Women break billionaire records; Daimler to decide on new factory in next 12 months; Apple’s CarPlay to roll in luxury autos.
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Mobile innovation is headed for consumer engagement
Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.
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