Will self-serve ads help Facebook open mobile revenue floodgates?
In a significant move forward for its mobile strategy, Facebook is giving marketers a way to reach a mobile-only audience for the first time with sponsored stories.
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How push notifications add longevity to an app
Applications play a valuable role for marketers aiming to get prime real estate on a consumer’s mobile device, but getting users to come back to an app is always a challenge. Push notifications change that.
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Coors Light hones in on mobile to drive summer music promotion
MillerCoors’ Coors Light is using mobile Web and advertising to engage consumers in this summer’s “Search for the Coldest” campaign that is scouting out the best MC in the country.
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Ford partners with New York Yankees on 360-degree mobile campaign
Ford is pulling out all the bells and whistles for a new campaign to connect with New York Yankees fans by using a mix of augmented reality, SMS, applications and mobile Web.
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Tablet ad impressions jump 88pc in six months: InMobi
In a sign of how quickly marketers are embracing tablets as a new way to engage with customers, InMobi reports that tablet impressions have grown 88 percent on its network in the last six months.
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Infiniti releases first touch-screen ad for XJ – Luxury Daily
Luxury Daily – Infiniti releases first touch-screen ad for XJ; Nordstrom taps new wedding discovery site to engage affluent brides-to-be.
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Publishers should not be intimidated by mobile advertising
It is easy to get bogged down with the influx of information about mobile technology. Here are a few simple dos and don’ts to start publishers off on the right foot when developing a mobile strategy.
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