Dunkin’ Donuts puts Twitter at the center of new mobile campaign
Dunkin’ Donuts is continuing to make Twitter a focal point of its overall marketing strategy by implementing mobile into the mix.
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Why is Nook faltering and Kindle going gangbusters?
While Amazon’s Kindle business continues to heat up, it looks like Barnes & Noble’s Nook strategy may be fizzling out.
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National Geographic Channel targets tablet users to drive co-viewing
The National Geographic Channel is leveraging tablets to drive TV viewership for a new documentary about President Lincoln.
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Condé Nast’s Self buckles down on digital with brand redesign
Condé Nast’s Self is putting mobile, social and Web at the core of a major redesign meant to connect with digitally-savvy millennial readers.
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Press4Kids leverages tablet for news reading engagement
Press4Kids has rolled out a mobile application for Apple’s iPad that aims to engage children with interactive, daily content.
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