Washington Post’s mobile ad-supported strategy triumphs over NY Times
The Washington Post’s lead over the New York Times is likely due in part to its mobile and social prowess as well as a lack of paid subscriptions, following a shift in strategy which has greatly elevated these mediums.
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Internet of Things brandishes possibilities, challenges for marketers in 2016
The Internet of Things will likely hit its stride in 2016, giving marketers greater insight in connecting to consumers with significant data gathered from mobile devices, but the challenge will be how to best leverage the information.
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Crystal Cruises gives “all inclusive” strategy a luxury makeover
Crystal Cruises is taking an “all exclusive” approach to its latest brand campaign and expansion in the luxury travel and hospitality sector.
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