Proposed luxury counterfeiting bill drills consumers, sparks awareness
The proposed bill to curtail the rampant sale of counterfeit luxury items in New York and protect brand integrity hones in on consumers rather than vendors.
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Bergdorf enchants national audience with documentary screenings
New York department store Bergdorf Goodman is partnering with Web platform Tugg, Inc. to bring its “Scatter My Ashes at Bergdorf’s” documentary to cities around the country.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Brian Atwood, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, Brian Atwood, La Mer, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Vertu exec: Mobile consumers desire sensory brand experience
High-end smartphone manufacturer Vertu is rapidly expanding its physical retail presence to reach high-net-worth, mobile-savvy consumers in established and emerging markets.
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Facebook’s Verified Pages to keep social-savvy brands’ reputations intact
Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.
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Ritz-Carlton Washington tailors culinary venues for healthy travelers
The Ritz-Carlton, Washington, DC, is renewing its culinary menus by adding options for the influx of affluent travelers who stick to their healthy lifestyle while away from home.
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Marc Jacobs, Gucci, Mulberry and green luxury – News briefs
Today in luxury marketing – Marc Jacobs launching beauty at Sephora; Mulberry’s Guillon sees profit revival without creative head; Fiat and Gucci celebrate 150 years of united Italy, designs new auto icon; Green luxury.
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How to optimize the Web site for mobile devices
Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.
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