Velti sheds 200 employees in hint of trouble ahead for mobile ad firms
Velti, one of the leading mobile advertising and marketing technology firms worldwide, on May 6 cut an estimated 200 to 250 employees from its workforce a couple of weeks ahead of its first-quarter earnings call on May 13.
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Mail Online CMO: Mobile is key to delivering a contiguous message
Mobile needs to play a key role in advertising strategies to reach consumers with a contiguous message throughout their day, according to the chief marketing officer of Daily Mail’s Mail Online.
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Mobile content revenue to hit $65B by 2016: study
Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a new report from Juniper Research.
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Tim Hortons jumps on Instagram for summer campaign
Tim Hortons is putting its weight behind Instagram for a summer campaign that encourages consumers to share pictures of drinks for a chance to win prizes.
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