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Next consumer spending boom scheduled to arrive in 2026: report
As baby boomers age and millennials mature into established consumers, luxury brands will have to retool many of their marketing strategies to account for the generational shift, according to a new report by Unity Marketing.
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Fashion houses plan walkabout in Milan to celebrate city’s ingenuity
Italian fashion designers Prada and Versace are among the creatives participating in a cultural initiative literally on the streets of Milan to benefit nonprofit organization Oxfam Italia.
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Starwood seeks multichannel environment to foster creativity
Starwood Hotels & Resorts Worldwide has revealed its New York-based Starlab, an innovation studio that will help funnel the brand’s design teams into an omnichannel environment.
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Luxury automakers to bring racing cars to Geneva Motor Show
The Geneva International Motor Show is quickly approaching and luxury automakers have been releasing images of the vehicles they plan to showcase, many of which are sports cars.
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Valentino uses imagery in mobile ad on British Vogue
Italian fashion brand Valentino is looking toward its U.K. consumers with a mobile, tablet and desktop advertisement on British Vogue for its Mime by Valentino Garavani collection.
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Advertisers inspire wardrobe change-outs in Tatler’s March edition
Fendi and Dior were among the fashion houses promoting the season’s “game changers” in the March issue of Condé Nast-owned Tatler.
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Nordstrom, Pringle, Four Seasons and Jaguar – Live news
Luxury Daily’s live news from Feb. 25 – Nordstrom relocates Los Angeles store to update shopping experience; Pringle of Scotland raises awareness for London Fashion Weekend with goodie bag; Four Seasons Wailea caters to top guests with new position; Jaguar Land Rover rumored looking for a US plant.
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Conglomerates, Gucci, Chinese tourists and luxury cars – News briefs
Today in luxury marketing – LVMH vs. Kering: Which player is best positioned for growth?; At Gucci, a messy exit for one designer opens an unlikely door for another; 5M outbound Chinese tourists give Asian retailers happy new year; Hyper-luxury cars are now selling faster than normal ones.
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Luxury Outlook 2015
Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.
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Must job seekers give employers a reason to reject them?
With headscarf case, Supreme Court could make discrimination even easier.
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