Top 10 mobile advertising campaigns of Q3
Target, Calvin Klein and Maybelline are some of the top marketers leveraging a slew of advertising channels, social media networks and applications across mobile to better reach millennial consumers and break the mold of the traditional banner ad.
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Campbell’s devotes 40 pc of media to digital, mobile platforms
Campbell Soup Company is launching a new multiplatform campaign, which will put a greater focus on mobile and social video reflecting consumer’s growing interest in video on these platforms.
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Mobile innovators Facebook, Apple and Amazon build brand value fastest: report
Facebook, Apple and Amazon experienced the biggest jumps in brand value this year on a list of the world’s most valuable brands and it is no coincidence that each is a leader in its respective sector when it comes to mobile innovation.
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Fandango turns focus to innovating in-theater experiences via mobile
Digital movie ticketing service Fandango is boosting efforts to become a one-stop application for film content and entertainment services with a new innovation lab focused on new ways to link viewers to film screens at theater locations.
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