Saint Laurent sparks consumer curiosity with punk rock campaign
French fashion house Saint Laurent Paris is sparking consumer curiosity with rock music icons in its latest rebranding efforts to distance itself from its former identity as Yves Saint Laurent.
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Top 10 luxury brand mobile campaigns of Q1
Luxury marketers made strides in mobile marketing during the first quarter of 2013 by creating new ways to capture consumers’ attention.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Christian Louboutin ups digital prowess with first Asian social channels
French footwear label Christian Louboutin established channels on Chinese social network Sina Weibo and video-sharing sites Youku and Tudou to expand its digital footprint.
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Porsche Design’s 45pc sales increase prompted by strong retail presence
Porsche Design reported a 45 percent increase in sales for the 2012 financial year that is largely a result of its strengthened retail presence.
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IWC ups brand awareness with Tribeca Film Festival partnership
Swiss watchmaker IWC Schaffhausen is tapping consumer excitement for New York’s Tribeca Film Festival with a special-edition watch line and auction of a one-off timepiece.
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New online diamond ring retailer fills service void with home try-on
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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Versace, Lanvin, Ferrari and Facebook – News briefs
Today in luxury marketing – Versace sees annual profits boost; Lanvin opens South Coast Plaza store; Ferrari sees Japan as growth market as China, Europe sales slump; With new software, Facebook seeks to be mobile “Home” of Android users.
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Lord Maurice Saatchi on mobile advertising
We all need to believe in something. Judges believe in the law, priests believe in God and journalists believe in scoops.
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