52pc of wealthy individuals purchase luxury for personal use: report
The majority of U.S. adults with a household income of more than $500,000 purchase luxury products for themselves versus a family member or as a gift, according to a new report by Shullman Research Center.
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Louis Vuitton channels luck to push holiday gifts
French fashion house Louis Vuitton is engaging consumers in a digital holiday experience on its Web site that is centered on symbols of luck and encourages users to create their own gift wish list.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Tiffany aims to boost mobile sales via New York Times ad
Jeweler Tiffany & Co. is looking to boost sales through a banner advertisement on the New York Times mobile application that leads users to an optimized shopping page.
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International consumer purchases tripled on Black Friday weekend: FiftyOne
International consumer purchases at U.S. retailers tripled Black Friday through Cyber Monday, according to data from FiftyOne Global Ecommerce.
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The Hazelton Hotel targets ultra-affluent via $200,000 shopping package
Leading Hotels of the World’s Hazelton Hotel, Toronto, is targeting ultra-affluent guests through a holiday shopping package for $199,000 that offers a two-night stay and private jet transportation.
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Cartier, Hermès target ultra-affluent readers of DuJour winter issue
Lexus, David Yurman, Audemars Piguet, Cartier and Hermès are among the advertisers that make up the 87 ad pages in the second issue of high-society publication DuJour to target the pool of affluent readers.
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Louboutin, Tiffany, Neiman Marcus and Trump – News briefs
Today in luxury marketing – Louboutin expands men’s presence; Tiffany lowers forecast as Asia same-store sales fall; Fashion frenzy at Target + Neiman Marcus holiday pop-up shop; Trump brand expands to South America.
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How mobile is making everywhere marketing a reality
Few technologies have as much growth potential right now as machine-to-machine communication, or M2M. It could take mobile marketing to the next stage in its evolution.
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