Click here to subscribe to Mobile Marketer for free

The Wall Street Journal launches VR app on Google Daydream
In the midst of reformatting its print edition, The Wall Street Journal is launching a virtual reality application in hopes that consumers looking for an alternative to cable news will gravitate towards immersive business and financial reportage.
Please click here to read the entire story on Mobile Marketer

BP, Pandora inject social into gas-buying process with the Personality Pump
BP, the British oil and gas company, is bringing a bit of personality to the fill-up process by unveiling smart gas pumps that let customers connect to social media while they buy gas.
Please click here to read the entire story on Mobile Marketer

The Economist pilots innovative out of home campaign in New York
Distinguished world affairs and business magazine The Economist is introducing an interactive out of home campaign, which looks to parlay conspicuous publishing success to achieve an ambitious goal of doubling circulation profits in five years.
Please click here to read the entire story on Mobile Marketer

Canon tags social influencers to spread its photography challenge
Photography product manufacturer Canon is changing the way the classic game Tag is played by bringing it into the social media space, tapping celebrities to get the game going to promote its latest camera.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free