Please click here to sign up for Mobile Marketer

The best mobile-optimized email campaigns from H1
While a significant portion of marketers’ email opens increasingly coming from smartphones, many brands struggle with how to optimize email for mobile. As the examples below show, the keys are simplicity, mobile-specific calls-to-action and using mobile features such as scrolling to drive engagement. Please click here to read the entire story on Mobile Marketer

Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Please click here to read the entire story on Mobile Marketer

Wendy’s bets on QR codes to elevate mobile check-ins
Fast food chain Wendy’s is joining the pack of quick-serve restaurants using QR codes to bolster engagement with a location-based campaign that rewards users for checking in to restaurants.
Please click here to read the entire story on Mobile Marketer

70pc of entertainment campaigns use mobile video: study
Mobile video is increasingly being incorporated in mobile initiatives and entertainment advertisers are continually using the medium to drive user engagement.
Please click here to read the entire story on Mobile Marketer

Smartphones outship feature phones for the first time: report
The market for smartphones is growing at a faster pace than previously expected and, as a result, these devices are expected to account for the majority of global mobile phone shipments by next year, according to a new report from IHS iSuppli.
Please click here to read the entire story on Mobile Marketer

Responsive design and the continued rise of the mobile Web
Responsive Web design is a powerful and flexible approach that is being used by organizations of all shapes and sizes to address a critical need.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer