Location-based services to bring in $4B revenue in 2012: study
Pointing to an uptick in consumers using their devices’ GPS to receive relevant and local marketing, location-based services are expected to generate $4.4 billion in revenue by 2012, according to a new study from Visiongain.
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Taco Bell taps iAd to amplify brand awareness
Fast food giant Taco Bell is continuing to promote its Doritos Tacos through different mobile mediums including a new iAd campaign that mixes social media and location-based technology to drive consumer engagement.
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IRobot leverages augmented reality for 3D print ad in Popular Science
IRobot is leveraging augmented reality to bring readers of Popular Science magazine a 3D experience showing the inner workings of the Roomba robotic vacuum cleaner.
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Nissan revs up second-screen experience with mobile site
Nissan is partnering with Sony Playstation’s Gran Turismo franchise on a second-screen experience that lets consumers interact with content in real-time through tablets and smartphones.
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Apple, Verizon Wireless, Vodafone – News briefs
News briefs – Apple’s head of iOS software to depart in company reorganization; Vodafone to launch NFC-enabled mobile wallet next year.
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