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Swarovski continues Hello Kitty push with first branded app
Precision-cut crystal manufacturer Swarovski is killing two birds with one stone by continuing the promotion of its Hello Kitty collection and launching its first mobile application.
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Rolls-Royce, Ralph Lauren post quickest Web site response times in Q2
Luxury brands such as Rolls-Royce, Porsche and Ralph Lauren solidified their authority as masters of Web site response time and availability, based on the findings of a study released by AlertSite.
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Chanel pays homage to founder’s favorite flower in latest jewelry collection
French fashion house Chanel’s latest fine jewelry collection Camelia Brode, debuting this December, emphasizes the brand’s legacy and founder Gabrielle "Coco" Chanel.
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Nars centers site redesign around customer experience
Nars Cosmetics is revamping its digital strategy to ensure a more meaningful experience for luxury consumers by redesigning its ecommerce site and highlighting a new wardrobe feature.
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Christie’s brings in $3.2B in art sales for first half of 2011
Christie’s art sales increased 15 percent so far in 2011, proving that ultra-wealthy are regaining confidence in their purchasing abilities.
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Swiss watch sales, Louboutin, Dior and Miu Miu – News briefs
Today in luxury marketing – Swiss watch sales rise 10.1 percent in June; Christian Louboutin hired a private eye to investigate Dior’s use of red soles.
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Briefing your creative agency
Mobile marketing is heavy with dark arts. When you brief your agency, you had better know a lot about the technology available – and which of it you want to use.
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