Subway’s comprehensive mobile promotional strategy drives ongoing engagement
Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time.
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Lufthansa entices travelers with interactive selfie campaign
Lufthansa German Airlines is introducing an interactive selfie campaign featuring 3D and panoramic elements to deliver what it hopes will be a highly captivating brand message.
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Samsung offers personalization by tapping Ryder Cup with mobile, TV app
Consumer electronics company Samsung is going green with mobile in its current offering of an Android Ryder Cup mobile and television application allowing users to shop, stream and stay up-to-date with live coverage of the annual golf tournament.
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3M’s Post-it app creates remote access for business parties
3M is digitizing its strong physical presence with the release of a mobile application, allowing users to capture images of their Post-it notes and share with friends or business colleagues.
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