Gucci touts heritage in bamboo-handle handbags ads
Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection to appeal to a wider audience of consumers.
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Hearst exec: Publishing’s future is 360-degree integration
NEW YORK – A Hearst executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 discussed with a panel of luxury retail experts the ongoing service that publications provide to protect and embellish brand images.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Luxury Daily’s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs – trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States – luxury brands and retailers have managed to hold their own and even grow.
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Changing marketing sphere is biggest challenge for small luxury brands: Exec
NEW YORK – An Auberge Resorts executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 said that the hotel chain’s small size allows it to swiftly enact changes and develop stronger relationships with its guests.
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Fendi microsite increases brand awareness during Milan Fashion Week
Italian fashion house Fendi is generating interest in its spring/summer 2014 collection exhibited during Milan Fashion Week through a microsite that features interactive and behind-the-scenes content.
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Starwood Preferred Guest app fills digital gaps, enhances guest journey
Starwood Preferred Guest, the loyalty program from Starwood Hotels & Resorts Worldwide, introduced iPad and iOS7 applications meant to further synchronize the brand’s properties, unite guests and make traveling a more fluid experience.
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Four Seasons to raise breast cancer awareness via month-long culinary initiative
Four Seasons Hotels and Resorts will show support for National Breast Cancer Awareness Month this October with a “Think Pink” campaign that spurs its chefs and mixologists to create pink cocktails, teas and desserts to benefit breast cancer charities.
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Neiman Marcus, Gucci, Tesla and Daimler – News briefs
Today in luxury marketing – Neiman Marcus profits rise; Gucci continues to chime for change; Tesla moves ahead from Google in race to build self-driving cars; Daimler bids for German barracks as Cold War armies fade.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
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Contemplating the future of shopping malls
Is a retail dust bowl about to blow through the mall nationally? That is a question worth asking for its long-term implications.
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