Snapchat 2.0 creates new marketing opportunities while requiring extra diligence
Snapchat’s 2.0 update changes up things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while also increasing the need for brands to make sure they are rigorous about not posting too much.
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What the future of mobile-driven blended experiences will look like: Forrester
In the future, consumers will use smartphones as the choreographer of their local ecosystem, with all local devices expected to anticipate their needs and provide appropriate responses, according to a new report from Forrester.
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Covergirl’s augmented reality app attempts personalized approach
While Covergirl is the latest in a growing line of beauty marketers embracing augmented reality, the Procter & Gamble brand’s new application features a long questionnaire for a more personalized approach.
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