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Shazam stars in retailers’ TV campaigns linking desire, purchase intent
While Shazam initially began as a music listening tool, brands such as Target and Diesel are embracing it this holiday season to enable scan-to-shop capabilities in their television ads.
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Hyatt boosts Snapchat presence with Comedy Central Discover channel ads
Hyatt Regency’s Hyatt Gold Passport brand is teaming up with Comedy Central for new digitally driven content to augment the hotel chain’s latest marketing campaign, which includes custom, humorous advertisements on the network’s Snapchat Discover channel.
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Yoplait Go-Gurt extracts mobile video appeal with Bob Vila series
General Mills’ Yoplait Go-Gurt brand crafts a wider audience with a new campaign featuring Bob Vila and several YouTube celebrities concocting creative ways to get the last drop of yogurt out of the product’s signature tube.
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People’s Sexiest Man Alive gets Tinder edition targeting millennials
Time Inc.’s People is partnering with Tinder to bring its classic Sexiest Man Alive issue to millennials in a campaign that also taps user-generated content and emojis in addition to the popular dating application.
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