Sephora, Walmart turn QR code scans into targeted mobile messaging
Brands such as Sephora, Walmart, Home Depot and Tiger Direct are predicting smartphone users’ responsiveness to specific offers based on the QR codes they have previously scanned.
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Coca-Cola tests Wi-Fi vending machines for deeper smartphone engagements
Coca-Cola is availing itself of the growing trend toward Wi-Fi use by smartphone owners with a new strategy to enable wireless connectivity through its branded vending machines.
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Marketers pressured to match strides with mobile-savvy consumers: IAB report
More consumers want to respond in the mobile marketplace with their wallets or the swipe of a phone, ratcheting up the pressure on marketers to catch up, according to the Interactive Advertising Bureau’s report on “The State of the Mobile World.”
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NPR encourages mobile listeners to multitask via voice commands
NPR listeners can use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand.
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Comcast’s app for X1 customers extends range for TV consumption via mobile
Broadcast and cable company Comcast’s new mobile application for X1 customers gives them the ability to enable cloud technology for television consumption across any mobile device in their home.
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