Dior scripts a renewal of femininity in new J’adore film
French atelier Christian Dior is returning to the very essence of beauty in its latest campaign effort for the J’adore women’s fragrance collection.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
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Balenciaga gets first UK retrospective in 2017
London’s Victoria & Albert Museum is marking the 100th anniversary since the opening of Balenciaga’s first fashion house with an exhibit about the label’s eponymous founder.
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Waiting for something makes it more precious: Nota Bene Global co-founder
NEW YORK – As luxury fashion labels seek to feed consumers’ insatiable appetites with the see-now, buy-now movement, they are diluting their exclusivity, according to the founders of Nota Bene Global.
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Tag Heuer’s adventure seeking leads to a Red Bull TV sponsorship
Swiss watchmaker Tag Heuer is adding another athletic brand to the list of sports for which it claims the role of “official timekeeper” by providing the countdown clock on Red Bull TV.
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Ritz Paris streamlines customer service to ensure positive reopening
Hotel Ritz Paris has implemented a technology solution to help staff better manage tasks for streamlined customer service, following its renovation.
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Roberto Cavalli, Versus Versace, Mercedes-Benz and Shiseido – Live news
Luxury Daily’s live news updates from Oct. 12 – Peter Dundas exits Roberto Cavalli as company plans reorganization; Versus Versace courts Zayn’s global fanbase with collaborative collection; Mercedes-Benz teams with technical college on training program; Shiseido Americas hires LVMH Group exec to lead prestige group.
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LVMH, Burberry, India and auto sales – News briefs
Today in luxury marketing – LVMH says no way will it do business with Amazon; Christopher Bailey readies Burberry for a see-now, buy-now future; Ultra-affluent working women driving India’s $9B luxury market; Luxury car sales rise in Japan.
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Tips for app store optimization
The concept of app store optimization has caught fire recently due in no small part to the massive volume of applications clogging the app stores: nearly 3 million apps are available on the Apple App Store and Google Play apiece.
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