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Retailers should tap mobile media to integrate the customer journey
BOSTON – An executive from PGA Tour Superstore at eTail East 2016 discussed how retailers are merging content with commerce in the mobile space by leveraging data to serve relevant campaigns, reflecting a shift in consumer behavior.
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How Under Armour builds social currency to compete against Nike, Adidas: report
Under Armour’s differentiated positioning, cutting-edge brand building, relentless production innovation and commitment to business transformation contribute to a social currency score commensurate with heavyweight competitors Nike and Adidas, according to a new report from CMB and Vivaldi.
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7-Eleven swirls up Snapchat excitement with #BYOCupDay filter, animated lens
Convenience chain 7-Eleven points to the enduring relevance of Snapchat with an animated lens and geofilter for its Bring Your Own Cup day promotion while also inviting social media fans to upload their crazy cup photos via a specific hashtag.
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Expedia escalates mobile travel disruption with innovation site, think tank
Expedia is doubling down on its commitment to digital transformation with an innovation-driven site where travelers can experiment with using Twitter for travel inspiration and group travel planning tools.
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