Retail stores a necessity for generating online purchases in Asia: Agility
Chinese, Vietnamese, Thai and Indian consumers anticipate having more disposable income in 2016 than 2015, according to a new report by Agility Research.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Prada deconstructs the past to create contemporary campaign
Italian fashion label Prada is investigating the cyclical nature of evolution for its spring/summer 2016 women’s wear effort.
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Chopard champions French filmmakers for digital film festival
Swiss jewelry brand Chopard is strengthening its ties to cinema through a sponsorship role for My French Film Festival.
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Sergio Rossi paints Milan “noir” in spy-themed men’s effort
Footwear and accessories label Sergio Rossi is exploring the mystique of spies in its latest men’s campaign for fall/winter 2016.
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Mercedes pulls strings in humorous Fashion Creatives video
Germany’s Mercedes-Benz is reminding its fans that its brand stands for more than just automobiles in comic fashion.
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Ritz-Carlton shares secret with health-conscious businesses
The Ritz-Carlton, Bali, Indonesia is sharing its “Revitalizing Secret” with the health-conscious business professional.
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Apple curbs iAds control in a win for marketers, publishers and Facebook
Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.
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Top 5 brand moments from last week
Whether it was an awaited store opening or waiting for a ship’s return, last week showed that time is of the essence.
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Bulgari, Jaguar Land Rover, Four Seasons and NetJets – Live news
Luxury Daily’s live news from Jan. 15 – Bulgari highlights role in Italian fashion’s rise with exhibit sponsorship; Jaguar Land Rover recognized for military support with gold award; Four Seasons Boston embarks on quest for “knight in shining armor”; NetJets names Maria Sharapova latest brand ambassador.
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Chinese New Year, Watchfinder, automakers and New York real estate – News briefs
Today in luxury marketing – Travel boom expected to continue over Chinese New Year; My first million: Lloyd Amsdon, Watchfinder; The new strategy in the auto industry: cars nobody will buy; Prices drop for luxury New York real estate.
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Mobile’s biggest opportunity is not advertising or an app
Despite Google’s prediction that 85 percent of the top 100 retailers will have beacon technology in place by the end of 2016, true mainstream adoption on either side is still probably a couple of years away.
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