Quaker Oats shakes up social media with oatmeal-creation contest
PepsiCo’s Quaker Oats brand is rolling out Promoted Tweets prompting consumers to visit a campaign microsite on their smartphones where they can combine ingredients to design a new oatmeal flavor, showcasing how marketers can augment awareness by asking fans for direct input on products.
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Nike’s mobile video series targets younger women with millennial themes
Nike is airing a mobile video series in a bid to connect with younger women through a format and subject matter popular with the demographic while using Snapchat ads and a digital hub to attract viewers.
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Mobile marketing week in review: Leaders vs. laggards
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
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WeddingWire laces up audience outreach via engagement-centric Instagram campaign
Online marketplace WeddingWire is reaping the benefits of an Instagram sweepstakes that received more than 15,000 entries in six weeks, highlighting the significant potential for special occasion marketers to connect with customers on mobile.
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