Poltergeist is coming after you with live event on Periscope
Fox 2000 Pictures and Metro-Goldwyn-Mayer Pictures are rolling out a second unique social media marketing tactic today for the Poltergeist remake, this time with Twitter’s new live streaming service Periscope, as they look to leverage millennials’ interest in fear-inducing content, personalized material and social media.
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Guess merges mobile ads, selfies to drive virtual sunglass trial
Guess is helping consumers explore its lines of sunglasses on mobile via a new advertisement that asks users to snap a selfie and virtually try on different styles tailored to specific face shapes.
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Pandora jewelry leverages interactive native ad format to drive impact
The Pandora jewelry chain is seeing upbeat results from a trial of a new ad format offered by Hearst Magazines UK that provides a range of interactive features while combining storytelling with a mobile native user experience.
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Original video viewing on mobile more than doubles: IAB
An Interactive Advertising Bureau report showing that social media sites are closing the gap with word-of-mouth in driving United States adults to discover original digital video content means marketers must aim more resources at this growing audience, especially Internet-only TV viewers.
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