Cartier, Forbes kick off custom-content BrandVoice effort
Jeweler Cartier is the inaugural partner for the new BrandVoice effort by Forbes, a campaign that allows brands to tell their stories through custom video content on the publication’s site.
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Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements
Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label’s target audience in global markets with attractive images and subtle calls to action.
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Personalized mobile banner ads: Does less mean more?
Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
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Burberry continues digital domination, tops fashion IQ study: L2 Think Tank
British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion.
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56pc of businesses spend less than $500K on mobile annually: Forrester
The majority of ebusiness professionals are spending less than $500,000 annually on mobile services, showing that they are not building for a mobile-first future as quickly as they should be, according to a new report from Forrester Research.
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Rich millennials, Alfred Dunhill and luxury automakers – News briefs
Today in luxury marketing – Meet the millennial 1 percent: Young, rich and redefining luxury; Christopher Colfer to leave Alfred Dunhill; Overseas demand lifts German luxury cars; China shoppers curb luxury spending in Hong Kong.
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Loyalty programs must go mobile
While more retailers and marketers are embracing mobile, effectively merging loyalty programs to the third screen is low on their agenda.
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