Burberry pushes children’s collection to baby-minded consumers
British fashion house Burberry is pushing its autumn/winter children’s collection to consumers enthralled with the arrival of the Duke and Duchess of Cambridge’s son.
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Gucci appeals to young consumers with music-focused philanthropy
Italian fashion house Gucci is attracting young consumers through its Timepieces & Jewelry Music Fund that is giving students in China, Britain and Japan a chance to participate in the Grammy Awards Foundation 2013 Grammy Camp in New York and Los Angeles.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Oscar de la Renta springs new collection via Instagram before fall magazine showcase
U.S. label Oscar de la Renta is getting ahead of the competition by releasing its fall 2013 campaign on social-mobile platform Instagram instead of waiting to show it off in September magazines.
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Twitter’s TV ad targeting helps brands extend social conversations
Twitter is opening up its television advertising targeting product to United States companies that run national commercials, enabling luxury brands to extend conversations with consumers and boost campaigns.
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Richard Mille entices female golfers with first women’s sporting partnership
Swiss watchmaker Richard Mille is targeting affluent female consumers with two new partnerships that embed the brand in women’s golf and demonstrate its commitment to top-tier performance in sports.
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Bugatti fetes brand legends with exclusive vehicles
Bugatti Automobiles is celebrating six brand legends with limited-edition vehicles to evoke an appreciation for the company’s history.
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Breitling, Ulysse Nardin target male auto enthusiasts in Bentley magazine
Clive Christian, Burgess Yachts, Hasselblad, Embracer Jets and other luxury advertisers are targeting Bentley drivers and enthusiasts in the automaker’s North American summer issue.
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Louis Vuitton, Barneys, Audi and Porsche – News briefs
Today in luxury marketing – Michelle Williams bags Louis Vuitton campaign; Barneys New York unites stores under one banner; Audi to hit sales target of 1.5M two years early; Porsche nabs 9th straight title in J.D. Power new-model satisfaction study.
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4 myths about luxury marketing
Luxury shoppers are a highly lucrative, yet complicated demographic to capture. Because of their elusive nature, marketers may find it difficult to engage with these shoppers, especially on digital and mobile.
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