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Oreo continues sweeping omnichannel campaign with mobile-only activation
As a part of a huge celebrity-driven omnichannel effort, Mondelez International’s Oreo is offering a “personalized, digital dunking experience” through a mobile-exclusive integration with Google Maps.
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Guinness taps mobile for St. Patrick’s Day social campaign
Guinness is calling on customers to engage in a participatory social media campaign that asks them to submit photos of themselves with a classic Guinness foam moustache in an effort to drive social engagement.
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48pc of American adults think Snapchat is just a fad: report
With Snapchat’s looming IPO the talk of both Wall Street and Silicon Valley, many analysts calculating about the company’s long-term profitability should heed a new report from Fluent that casts doubt on Snapchat’s supposedly optimistic consumer perceptions.
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