Versace embeds instant ecommerce in runway show livestream
Italian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.
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Asprey pushes $248K handbag using invite-only call
British luxury goods house Asprey is touting the level of its craftsmanship through a private collection available by invitation only.
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Christie’s execs: Humanize ecommerce through passion, education
NEW YORK – After art sales witnessed tremendous growth with the introduction of online auctions and ecommerce offerings, executives from Christie’s explained that this visually-based model was then adapted for Christie’s Watch Shop at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.
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Ritz-Carlton Chengdu promotes temporary visa-free policy
The Ritz-Carlton, Chengdu, is accommodating local visa-free transit policies by creating several packages geared to take advantage of the 72-hours international guests can stay in the city.
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Frette finds consumers where they are with Facebook app catalog
Italian linen maker Frette is expanding the audience for its fall catalog by republishing the print version in a Facebook application.
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Backes & Strauss aims for market position with one-off Harrods timepiece
British jeweler and diamond company Backes & Strauss is honoring the prestige of London-based retailer Harrods through the creation of a “pièce unique” women’s watch.
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Mercedes-Benz creates social game to promote fan clubs
German automaker Mercedes-Benz is driving interest in its 2016 AMG-GT through the Sony PlayStation game Driveclub.
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Longchamp introduces Le Pilage Heritage with microsite
French handbag label Longchamp is reinventing its classic Le Pilage to offer consumers a more structured version of the bag in the Le Pilage Heritage collection.
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Nordstrom uses look book Vogue ad to highlight designer lines
Department store chain Nordstrom is showcasing its designer collections with a look book advertisement on the mobile-optimized Web site of Condé Nast’s Vogue magazine.
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Four Seasons, Fendi, Mandarin Oriental and Porsche – Live news
Luxury Daily’s live news from Sept. 11 – Hermès celebrates the mystique of horses in fall/winter campaign; Four Seasons Austin introduces biodegradable key cards; Fendi animates vast marble space with menswear; Mandarin Oriental prepares for Dubai debut; Porsche deliveries up 12pc through August.
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Hermès, LVMH, Alibaba and .Luxury – News briefs
Today in luxury marketing – Hermès unbridled: Jewelry from a different stable; LVMH explores the layers below luxury; Alibaba is bringing luxury, fast, to China’s middle class; How .Luxury connects luxury brands with consumers.
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