Retail store renovation gives opportunity for deeper customer connections
Closing retail doors to begin renovations may seem like a lost opportunity for sales, but it should be a time for brands to build relationships with their customers.
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Chanel ranks as more sought-after than Louis Vuitton in China: report
French label Chanel ranks as the most sought-after fashion brand in China, placing ahead of other brands such as Louis Vuitton, Dior and Gucci, according to a new report from the Digital Luxury Group.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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China’s online luxury sales climb 71pc: report
China’s online luxury sales jumped 71 percent between 2011 and 2012 and are projected to grow at double digit rates for the next several years, according to a new report by Observer Solutions.
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Nordstrom teases Estée Lauder products via mobile ad
Department store chain Nordstrom partnered with Estée Lauder to tease high-end beauty products through a banner ad on The New York Times mobile application to lure consumers to its mobile commerce site.
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Maserati’s Ghibli microsite spurs interest, showcases vehicles
Fiat-owned Maserati’s new Ghibli vehicle microsite is raising interest in the model and aims to promote awareness for the brand in global markets.
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Waldorf Astoria targets foodies, beauty mavens in summer packages
Waldorf Astoria Park City, UT, is reaching out to ultimate foodies, beauty mavens and others with summer packages to provide guests with exclusive experiences and stir interest in the Utah property.
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LVMH, Missoni, Christian Lacroix and Turkey – News briefs
Today in luxury marketing – LVMH acquires majority stake in Cova; Vittorio Missoni’s plane found; Lacroix revives his couture line just once, will dedicate it to Elsa Schiaparelli; Turkish unrest hurting luxury-goods demand, Zegna CEO says.
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Challenging a skeptical view of the mobile-first approach
Mobile first – well, kind of” published June 20, 2013 in this publication really had very little to do with the concept of mobile first or the fundamentals of deploying a mobile strategy across your brand.
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