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Nike’s Run Club app update unlaces personalized workouts, adaptive coaching
Nike is tightening the strings on its mobile offerings by introducing an updated Run Club application that boasts adaptive coaching options, round-the-clock access to athletic expertise and enhanced social sharing features, such as hashtag challenges and branded stickers.
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Annie’s cooks up connections with Facebook fans, supporting brand expansion
Organic packaged food brand Annie’s is supporting its growth surge with a video campaign on Facebook that leverages a cuteness-factor, hoping to grab users’ attention with animals while scrolling through their news feeds.
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PNC educates Pinterest users, tapping into established consumer behavior
PNC Bank is hoping to make financial information more accessible to consumers with Pinterest boards that focus on fiscal and childhood education, providing knowledge where users are already searching for similar advice.
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