Facebook upends app tracking in reaction to privacy concerns
Facebook’s decision to cut out two mobile advertising partners yesterday may have little impact in the long-term for marketers, but could leave brands scrambling to find a quick-fix application tracking option.
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ABC News sees mobile video viewing triple with new app
One hundred days after ABC News launched its revamped application, the company is seeing tremendous growth in mobile video viewing.
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Glamour tweaks print-to-mobile strategy with new shopping program
Condé Nast’s Glamour is rolling out a new mobile application and site that lets readers buy products straight from static magazine pages.
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How to craft a successful mobile-driven PLA search campaign
As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.
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Mobile Minutes: Perfect cocktails, Yahoo, China mobile payments, the app generation
Today in mobile marketing – A Web-connected gadget that pours perfect cocktails, from the makers of Absolut; Yahoo acquires diary app maker Wander with an eye toward mobile; China pushes mobile payments system, seeks to overtake cash and plastic; The app generation: How technology is changing us.
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