Tablet’s influence extends into farthest reaches of consumer electronics
The tablet’s role in the consumer electronics landscape is growing and diversifying.
Please click here to read the entire story on Mobile Marketer

Continued growth in consumer in-app behavior leads to more marketing spend
As consumers spend more time within mobile applications, marketers are beginning to understand the opportunity of in-app advertising and throwing more money behind the channel.
Please click here to read the entire story on Mobile Marketer

Nissan combines video, mobile, social for highly-interactive contest
Nissan is introducing its new 2014 Rogue with a mobile, social adventure that asks fans to “open the briefcase” for a chance at winning one of the new models.
Please click here to read the entire story on Mobile Marketer

ABC Family wanes consumers off free content with app overhaul
ABC Family is making a major push into mobile with a major revamp of its application that feeds into a bigger new strategy that cuts off non-subscribers from watching digital content.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: Mobile viewing apps, T-Mobile, Sense Networks, Apple
Today in mobile marketing – Analysis: Apps for mobile viewing challenge cable operators, TV networks; T-Mobile buys spectrum licenses from Verizon; YP, a mobile search firm, buys Sense Networks; Apple acquires Snappycam photo app company.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free