Budweiser infuses Super Bowl responsible driving campaign with mobile utility
Budweiser taps mobile’s potential to bring consumer utility to high-profile Super Bowl ads with a site that makes it easy to find the most convenient way home and supports the brand’s responsible driving message.
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Zoolander 2 transforms selfies, modeling mobile marketing know-how
Paramount Pictures is ramping up awareness for its highly anticipated sequel, Zoolander No. 2, with a mobilized platform enabling users to transform their selfies so they recreate the main character’s iconic look.
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Groupon, StubHub match mobile dynamic ads to editorial content, avoiding ad blockers
Groupon, StubHub and Spotify are among a multitude of marketers hoping to circumvent the anti-advertising attitude of consumers through a solution that effectively pairs mobile ads with publishers’ content.
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Purina grooms mobile for dog show bracket challenge
Purina Pro Plan is raising awareness for the upcoming Westminster Kennel Club Dog Show by rolling out its first-ever mobile-optimized bracket contest, enabling consumers to predict the groups’ winning breeds for a chance to win $1 million.
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