Mobile breathes new life into publishers’ revenue stream
Mobile can streamline the process of subscribing to a magazine or newspaper, making it one one of the biggest drivers of new revenues for publishers this year. However, publishers should take note that mobile also makes cancelling a subscription that much easier.
Please click here to read the entire story on Mobile Marketer

Marketers not taking necessary steps to measure mobile performance: Forrester
Marketers continue to struggle with measuring the performance of their mobile efforts because of a lack of clear objectives and defined performance indicators, according to a new report from Forrester.
Please click here to read the entire story on Mobile Marketer

Ford taps HTML5 to customize mobile Web car research
Ford recently rolled out a feature to its mobile Web site that makes the car research process more interactive, pointing to the growing opportunities that HTML5 gives marketers in creating richer mobile experiences.
Please click here to read the entire story on Mobile Marketer

NBC’s Million Second Quiz stumbles in effort to link mobile, TV
NBCUniversal’s attempt to leverage a mobile second-screen experience to help build excitement and awareness for its new live competition television show “The Million Second Quiz” stumbled when the application crashed soon after the show premiered.
Please click here to read the entire story on Mobile Marketer

Los Angeles Philharmonic hones in on tablets, mobile photo-sharing
The Los Angeles Philharmonic is celebrating its 10th anniversary of the Walt Disney Concert Hall with several new digital initiatives including a microsite targeting tablet users and mobile-photo sharing.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free