Tiffany procures retail solutions for Trump Tower-related security measures
Tiffany & Co.’s Fifth Avenue flagship’s proximity to Trump Towers has resulted in an unlikely branding effort for the U.S. jeweler.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Mobile acts as omnichannel’s connective tissue, says L2
There are few omnichannel leaders and many followers among the nearly 100 U.S. and U.K. retailers surveyed by L2 for its fourth annual “Intelligence Report: Omnichannel Retail 2016.”
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Dolce & Gabbana dispatches look-alike mascots around the world
Italian fashion label Dolce & Gabbana is embarking on an international tour with two recognizable faces.
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Parisian retailers capture holiday sentiment to cull seasonal tourism
The Paris Convention and Visitors Bureau and department stores such as Printemps and Galeries Lafayette are wishing consumers a happy holiday at a time when tourism-related purchasing is down.
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Sponsored posts and social media ads influence less than 16pc of users: report
The relationship between social media and ecommerce is ever-evolving, and, if the results of a recent survey on social commerce from Sumo Heavy are to be heeded, the two are becoming increasingly intertwined.
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Top 5 brand moments from last week
Luxury houses retold brand narratives, inspired stylish gifting and went on an olfactory journey, all through digital marketing.
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Luxury Daily Awards’ 2016 winners: Gucci, Net-A-Porter and Mr Porter, Vogue and Euromoitor
Luxury Daily has announced Gucci as Luxury Marketer of the Year, Net-A-Porter and Mr Porter as Luxury Retailer of the Year, Vogue as Luxury Publisher of the Year and Euromonitor as Luxury Researcher of the Year 2016.
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Ferragamo, Versace, Nordstrom and Rolls-Royce – Live news
Luxury Daily’s live news from Dec. 16 – Ferragamo sees additional changes at the top with CFO hire; Versace horses around in Kentucky in spring ads; Nordstrom erases uncertainty with e-gifting service; Rolls-Royce turns to rock ‘n’ roll icons for altruistic automobiles.
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Louis Vuitton, high-end pens, private planes and ski chalets – News briefs
Today in luxury marketing – Louis Vuitton unveils redesigned SoHo boutique in time for holidays; The new status symbol? Think ink; Trump could erase “anti-bizjet” stigma by making private luxury jets hip again; Introducing the new breed of ultra-luxury self-catering ski chalets.
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4 ways retailers can engage holiday shoppers via SMS
One form of marketing that is likely being overlooked by digital marketers during the holidays – even though statistics indicate it may be the most effective form of brand communication today – is SMS/MMS text messaging.
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