Yoox partners with WeChat to socialize mobile commerce
Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.
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Marc Jacobs films store associate commutes to further brand identity
U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.
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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Core adds some flavor to real estate marketing
Real estate brokerage firm Core is taking an unorthodox approach to marketing a new building in the Hudson Square neighborhood of New York.
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Van Cleef & Arpels enhances fairy tale with jewel-themed microsite
French jewelry house Van Cleef & Arpels is embellishing its fairytale-themed social media release from earlier this summer.
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Veuve Clicquot travels to consumers with branded mail truck
LVMH-owned Veuve Clicquot is celebrating mail by sending a branded truck around the United States and encouraging individuals to send hand-written letters to friends and family.
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Fairmont’s The Savoy builds momentum for 125th anniversary
The Savoy, Fairmont in London is keeping consumers excited for its 125th anniversary Aug. 6 with a month-long social media campaign.
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Top 5 brand moments from last week
Luxury consignors received some help and the Baltic Sea might just become the new preferred wine storage center.
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The CFDA, the Hamptons, Europe and Vogue – News briefs
Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.
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3 quotes that guide my mobile and cross-channel strategy
Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.
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