Louis Vuitton: Content choices imperative for mobile site adoption
NEW YORK – A Louis Vuitton executive at the Luxury Interactive 2012 conference this week said that smartphone users need to be given choices on optimized brand sites so that marketers can cater to their needs on the device.
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Wealthiest US consumers to amass 29pc holiday gift spend: AmEx report
The top 10 percent of U.S. households in terms of wealth will increase their holiday gift spend 21.9 percent year over year, while the remaining 90 percent will spend approximately 11 percent less, according to a new report from American Express Publishing and Harrison Group.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Tiffany feted for unmatched digital marketing: L2 Think Tank
Jeweler Tiffany & Co. is outdoing its competitors in the digital space as the only brand to receive a genius ranking on L2 Think Tanks’ new Digital IQ Index: Watches and Jewelry.
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Tablet users are more active holiday shoppers than smartphone owners: NRF
While holiday sales are expected to make only a modest 4.1 percent jump this year, smartphones and tablets are likely to play a bigger role in those purchases, according to a new report from the National Retail Federation.
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How to drive PC traffic through the mobile Web
Some marketers are wary to roll out sites optimized for mobile devices because they are worried that the traffic will clip into their PC Web numbers. However, experts agree that if done correctly mobile can actually increase traffic to a Web site.
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Dior, Harry Winston, Orient-Express and diamond trends – News briefs
Today in luxury marketing – Dior to open in Dallas; Harry Winston looking to sell luxury business: source; Orient-Express gets buyout offer; The new color of luxury: Yellow.
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Launching a consumer mobile service by thinking outside the app
A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.
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