Bricks-and-mortar match up against pure players in shoppable content: L2
In a surprising finding, traditional department stores sometimes make more effective investments in online content and ecommerce than pure digital players, according to a new report from L2.
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Printemps has visions of spring for holiday season
French department store Printemps in defrosting the holidays with the help of a springtime fairy.
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Moschino appeals to consumer nostalgia with throwback Barbie campaign
Italian apparel and accessories label Moschino is teaming up with Mattel’s Barbie to launch a high-fashion edition of the beloved doll.
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Affluent majority would rather spend on travel than material goods: report
Increasingly, affluent consumers are foregoing luxury goods for travel, with 80 percent choosing an experience over an item, according to a new report from Martini Media.
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Hennessy extends pioneering spirit to startups, entrepreneurs
LVMH-owned cognac maker Hennessy is encouraging an entrepreneurial spirit among its enthusiasts to capture its “Never stop. Never settle” mantra.
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Four Seasons puts consumers’ phones away with “LA Moments” packages
Four Seasons Hotel Los Angeles at Beverly Hills is partnering with Flytographer to grant patrons a night to remember.
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Lexus answers tough questions about LF-FC concept
Toyota Corp.’s Lexus is getting close to consumers with the reveal of its LF-FC concept model.
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Virtual reality gains with marketers following wider availability via Facebook, YouTube
Since Facebook and YouTube introduced 360-video along with hardware devices from Google, Samsung and Microsoft, marketers are stepping up efforts to leverage virtual reality to connect with consumers, showing the technology’s potential beyond gaming.
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Top 5 brand moments from last week
From automobiles to fashion houses, unexpected promotions were king.
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Louis Vuitton, Veuve Clicquot, Mercedes and Ritz-Carlton – Live news
Luxury Daily’s live news from Oct. 30 – Louis Vuitton pursues innovative edge via hackathon; Veuve Clicquot honors tradition with Day of the Dead celebrations; Mercedes seeks new retail talent through recruitment campaign; Ritz-Carlton Shanghai delves into local history through architecture.
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Valentino, Lanvin, Roger Vivier and La Perla – News briefs
Today in luxury marketing – Maria Grazia Chiuri and Pierpaolo Piccioli on the “personal touch”; Lanvin staff protest Elbaz exit; How Roger Vivier’s designer defines luxury; Luxury lingerie maker La Perla bets big on Hong Kong.
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7 critical things publishers should know about ad mediation
There has been discussion recently around the role of ad mediation in achieving the best possible yield for publishers’ inventory.
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