Dior makes iconic comparison to tout stiletto’s silhouette-enhancing properties
French couture house Christian Dior is positioning its latest footwear design as a new classic through digital content that blends heritage with modernity.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Volume and wealth make Chinese millennials a lucrative target market: GfK
Chinese tourists spent $229 billion in 2015, according to a new report from GfK, Germany’s largest market research institute.
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Men’s handbag revenue to increase to $10B by 2020: report
Despite the Chinese market’s slowdown and setbacks in the global economy, 2016 is looking bright for the luxury men’s handbag sector, according to research by leather goods maker Bianca Mosca.
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Lane Crawford explores “fabric of the moment” with denim destination
Department store chain Lane Crawford is guiding consumers through the plethora of denim styles available for the spring season with a multichannel event.
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De Beers paints portrait of Olympic athlete to exemplify passion, commitment
Jeweler De Beers is personifying its rigorous standards for diamonds through a profile of an Olympic athlete who has also met its criteria.
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Sotheby’s brings artwork to life ahead of Master Paintings sale
International auction house Sotheby’s has commissioned a film to help raise awareness of its upcoming Master Paintings sale.
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Wealth-X and WSJ recount hedge fund history for “Billions”
Researcher and consultancy Wealth-X and WSJ. Custom Studios, part of The Wall Street Journal Advertising Department, have partnered to tell the story of the “gaming of the American Dream.”
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Vacationers see mobile as indispensable throughout their trip: Expedia
A new study by Expedia underscores how consumers’ attachment to smartphones continues into their vacations, with many using mobile devices throughout their trips, providing an opportunity for travel brands to enhance experiences.
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Luxury Women to Watch 2016
Luxury Daily’s Luxury Women to Watch 2016 list celebrates the smart women who are expected to make a difference in luxury marketing, retail, media and digital in 2016.
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Endorsements, Four Seasons, Paris and Shiseido – Live news
Luxury Daily’s live news from Jan. 14 – Strong celebrity endorsements result in 50pc more fan purchases; Four Seasons Denver plays up Bond romances for Valentine’s Day; Paris security to be enhanced ahead of fashion shows; Shiseido goes “From Head to Toe” in Snapchat takeover.
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London Fashion Week, Tod’s, cosmetics and rumors – News briefs
Today in luxury marketing – British designers to stage consumer-facing shows at end of London Fashion Week; Tod’s minority shareholders back share issue in Roger Vivier deal; Is the global cosmetics market moving towards a cruelty-free future?; Why the rumors Hedi Slimane is leaving Saint Laurent matter.
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Best practices for advertising in mobile commerce
In the United States, mobile devices account now for 30 percent of retail commerce, while sales are expected to total over $100 billion.
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