Top 10 luxury brand social marketers of Q2
Luxury marketers including Bergdorf Goodman, Four Seasons, Harrods, Jimmy Choo and Michael Kors stepped it up a notch in their social media efforts during the second quarter with daily updates, videos, contests and Facebook applications that encouraged interactions with their followers.
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Burberry, Ralph Lauren receive genius rankings in L2 fragrance IQ
Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index: Fragrance, lauding the labels’ social media, commerce sites, mobile efforts and search marketing.
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W’s 8pc revenue boost indicative of luxury revival
Given the support of marketers including Christian Dior, Marc Jacobs, Tom Ford, Chanel and Louis Vuitton in addition to W magazine’s 8 percent increase from last year, it is likely indicative that consumers are ready to spend again.
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Neiman Marcus, Armani incentivize purchase via chat
High-end retail chain Neiman Marcus hosted a chat with Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window.
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Lamborghini, Four Seasons star in July Robb Report digital edition
Automakers such as Lamborghini, Rolls-Royce and BMW complement two separate Four Seasons properties to dominate this month’s digital edition of Robb Report.
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Keys to luxury automaker success via TV commercials
Luxury marketers such as Jaguar, Audi, Lexus and BMW should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as well as aspirationals.
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Mercedes, Nordstrom, luxury hotels and Michael Kors – News briefs
Today in luxury marketing – Mercedes looks to SUVs to extend lead in U.S. luxury race; Nordstrom to open in New York by 2018; Luxury hotels use social media to push summer incentives; Kors wins against cybersquatters.
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Delivering ad campaigns to every type of device
As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?
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